The Passion of Fans

"The closer a fan gets to a player, the more passion they feel about that player and that passion drives them to want to get more information."

As the experience of following tennis - and other sports - continues to evolve over the coming years, fans will come to expect deeper engagement with all aspects of the sport. Fans are more engaged than they have ever been before and they want to consume more information. Higher engagement means smarter fans and smarter fans means more passion.

This short video clip from last year shows some of how technology can be used to give the fans what they crave.

[If you're having trouble viewing the video on this page, you may want to watch the video here.]

• A variety of more videos will appear on this blog as part of the build up to this year's Championships - follow the blog and come back soon.

While you are waiting...

As the countdown continues to tick (32 days and counting), here is a short video clip from last year that shows something of what some people call a perfect doubles match.
[If you're having trouble viewing the video on this page, you may want to watch the video here.]

More video clips from previous years will appear on this blog as part of the build up to this year's event.

• Come back soon and watch some more...

The countdown begins

Plans are in place and we are returning to give you the behind the scenes look all that goes on at this year's championships.

Bookmark this page, grab the RSS feed, add it to your Facebook account and Tweet about it - because before you know it, it will be June 25th and this year's championships will have begun.