There's something familiar about the BBC's trailer for this year's Championships...
With a little bit of graphic jiggery-pokery, key words appear to be wrapped around the top players - somewhat akin to a real life, skin-tight word cloud. And to give the film footage a degree of dynamic movement, a few trailing flakes of the words appear to be peeling and floating off each player.
Compare that to the marketing material used by IBM a couple of years ago, where a player, net and ball were all made up from layer upon layer of a mass of data.
Both are very effective. And as the voice-over from the BBC trailer says: "In the end, one word will set them apart - Champion".
With a little bit of graphic jiggery-pokery, key words appear to be wrapped around the top players - somewhat akin to a real life, skin-tight word cloud. And to give the film footage a degree of dynamic movement, a few trailing flakes of the words appear to be peeling and floating off each player.
Compare that to the marketing material used by IBM a couple of years ago, where a player, net and ball were all made up from layer upon layer of a mass of data.
Both are very effective. And as the voice-over from the BBC trailer says: "In the end, one word will set them apart - Champion".
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