Sunday, June 10

Getting closer...

In addition to being the most prestigious tennis event in the world, giving the crowds the information that brings them closer to the players (see "The Passion of Fans") and the whole sporting event, is key to the enduring success and popularity of Wimbledon.

But so much of the information dissemination is tacit and unseen - the fans don't necessarily make the connection between being an avid Nadal or Murray follower simply because they follow them on blogs, tweets, track their performances (in real-time) and (somewhat akin to proto-stalkers) track them around the grounds on their smartphones.

As seen in this short video clip from last year, when asked what they liked most about the 2011 Championships, fans talk of their favourite players and the whole Wimbledon experience (including, for one, fond memories of a streaker from a previous year) - but because they have had access to such a wealth of information, they feel as if they really know their favourites before the Championships even begin.

[If you're having trouble viewing the video on this page, you may want to watch the video here.]

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