Wednesday, June 6

The Passion of Fans

"The closer a fan gets to a player, the more passion they feel about that player and that passion drives them to want to get more information."

As the experience of following tennis - and other sports - continues to evolve over the coming years, fans will come to expect deeper engagement with all aspects of the sport. Fans are more engaged than they have ever been before and they want to consume more information. Higher engagement means smarter fans and smarter fans means more passion.

This short video clip from last year shows some of how technology can be used to give the fans what they crave.

[If you're having trouble viewing the video on this page, you may want to watch the video here.]
  • A variety of more videos will appear on this blog as part of the build up to this year's Championships - follow the blog and come back soon.

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